The Influence of Tarot Cards in Popular Culture

Опубликовано 25.08.2023


Tarot cards, a metaphysical tool with roots in the 15th century, have gained significant attention and influence in modern society. From music, film, literature, to fashion and art, tarot cards have found a firm place in the popular culture landscape. The use of tarot cards in popular culture has not only increased their visibility but also their acceptance and popularity among diverse audiences.

The Origins of Tarot Cards

Before delving into tarot cards in popular culture, it is crucial to understand what culture tarot cards are from. Tarot cards trace their origins to the mid-15th century in Europe, particularly Italy. Originally, these cards were used for playing games, similar to modern playing cards. It wasn’t until the 18th century that the cards began to be associated with divination, a trend that originated in France. Over the centuries, tarot evolved into a tool for metaphysics, used for introspection, spiritual guidance, and personal growth.

Tarot Cards in Film and Television

The inclusion of tarot cards in popular culture is most prominently seen in film and television. Movies often portray tarot readings in scenes involving fortune telling or the supernatural. For instance, in the James Bond film «Live and Let Die,» the tarot deck plays a crucial role in the storyline. Likewise, popular TV shows such as «The Simpsons,» «Penny Dreadful,» and «Game of Thrones» have episodes featuring tarot cards, further embedding them into popular consciousness.

Tarot Cards in Music

Music is another area where the influence of tarot cards is felt. From lyrics to album covers, tarot imagery has played a pivotal role in shaping the identity of many artists. For example, Led Zeppelin’s Jimmy Page was known for his interest in the occult and used tarot symbolism in his work. More recently, artists like Lana Del Rey and Florence + the Machine have incorporated tarot imagery into their music and album artwork.

Tarot Cards in Literature

In literature, tarot cards have been a source of inspiration for writers, poets, and playwrights. The 22 major arcana of the tarot deck lend themselves well to metaphor and symbolism, making them an appealing tool for storytelling. Authors like Italo Calvino in his novel «The Castle of Crossed Destinies,» and Salman Rushdie in «The Satanic Verses,» have used tarot cards as significant elements in their narratives.

Tarot Cards in Fashion and Art

In the world of fashion and art, tarot cards have been used both as aesthetic motifs and conceptual inspiration. Renowned fashion houses like Dior have released collections inspired by tarot, and many jewelry designers have created pieces that feature the symbols and figures of the tarot deck. In visual arts, the rich symbolism of tarot has inspired countless pieces, from surrealist paintings to modern digital art.

The Rise of Tarot Popularity

The rise of tarot popularity can be largely attributed to its presence in popular culture. As tarot cards have become more mainstream, their use has extended beyond divination. They are now also used for self-reflection, decision-making, and personal growth, all themes that resonate with contemporary audiences.

Another factor contributing to tarot’s popularity is its association with mysticism and the supernatural, elements that have seen a resurgence in popular culture. The modern metaphysical movement, which promotes self-healing and spiritual growth, has also embraced tarot as a tool for personal development.


From its origins in 15th-century Europe to its pervasive presence in today’s popular culture, tarot cards have undergone a remarkable transformation. Their influence can be seen in various facets of popular culture, reflecting society’s fascination with mysticism, symbolism, and personal exploration. As we continue to witness an upswing in tarot popularity, the resonance of these age-old cards in our collective consciousness is undoubtedly profound.